just fyi, vero is italian for geniune or truth and ell you ex is latin for light. and NC is both for our state AND our initials. :)
Wednesday, October 15, 2008
what's in a name?
just fyi, vero is italian for geniune or truth and ell you ex is latin for light. and NC is both for our state AND our initials. :)
Subscribe to:
Post Comments (Atom)
4 comments:
I like lux but only because I think it is more "rememberable" if that makes sense? Plus seems like more people will get the lux=light connection than vero=genuine? Or maybe that's just me, LOL.aqs
Dude, I have no idea how that got on there, LOL! I think maybe my word confirmation thing somehow had a delayed response or something and I started typing it here?
lux rolls off the tongue easier...and I agree it's potentially easier to remember. Something to consider about lux is that it can also means "luxury"... so it could give off the subconscious impression that your work is for high-end events, or is expensive. which could be good or bad - not sure. setting yourself up with a premium brand name might be advantageous.
vero to me brings to mind the words zero or nero. Zero isn't an ideal association for obvious reasons. Nero is a varietal of wine, and it is also the name of a roman emperor (not that many people would even know that.)
Vero could work well with the word environment....which I'm sure will end up being your "karma platform".
These are all random thoughts as I sit here and think/type out loud. It's the branding queen in me coming out!
Or combine the two: Vero-lux = geniune light...
Post a Comment